Meltdown Proof

A series on building a business that doesn't break when things go wrong. How Jennifer rebuilt COR Silver on its own cash flow — and what that means for your business.

The Series

Meltdown-Proof: How Survival Became a Skill

Cash flow resilience for physical product founders — the financial systems that kept one bootstrapped brand alive through the GFC, COVID, and everything in between.

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Article 1

While Everyone's Worried About AI Taking Their Job, I'm Thinking About Yours Differently

AI may disrupt white-collar work, but product founders could be in a stronger position than most realise. A counterintuitive take from an 18-year founder.

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Article 2

I've Already Lived Through My Version of an Economic Apocalypse

Two crises. Twelve years apart. Same founder. Same product. Completely different outcomes. Here's what changed.

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Article 3

Why Cash Flow Discipline Is Actually Survival Training

Everyone was making money off the brand I built — staff, suppliers, retailers — except me. Here's the cash flow system that changed it, and held through a crisis.

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Article 4

The Playbook: What to Actually Do With Your Cash Right Now

Your balance tells you what you have today. It won't tell you what to do next. Here's the playbook that does — five steps, no theory.

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